Bloomscroll
Bloomscroll
Bloomscroll
Bloomscroll
DELIVERABLES
UI DESIGN / BRANDING
INDUSTRY
DIGITAL WELLNESS
DURATION
2 MONTHS
PLATFORM
WEB
DELIVERABLES
DELIVERABLES
UI DESIGN / BRANDING
UI DESIGN / BRANDING
INDUSTRY
INDUSTRY
DIGITAL WELLNESS
DIGITAL WELLNESS
DURATION
DURATION
2 MONTHS
2 MONTHS
PLATFORM
PLATFORM
WEB
WEB
PROBLEM
PROBLEM
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth. The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling. There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
THE APPROACH
THE APPROACH
The approach focuses on blending emotional intelligence with digital engagement. The platform introduces content curation mechanisms designed to inspire reflection and self-awareness. Through intentional interface design and narrative-driven recommendations, Bloomscroll guides users toward positive digital experiences without disrupting the familiar act of scrolling.
The approach focuses on blending emotional intelligence with digital engagement.
The platform introduces content curation mechanisms designed to inspire reflection and self-awareness.
Through intentional interface design and narrative-driven recommendations, Bloomscroll guides users toward positive digital experiences without disrupting the familiar act of scrolling.
Functionality
Functionality
Functionality
01
The platform presents an infinite-scroll style feed, but limited per session, showing concise adapted texts drawn from philosophical or classical works.
The platform presents an infinite-scroll style feed, but limited per session, showing concise adapted texts drawn from philosophical or classical works.
02
Users can like or “save for later” items, building a personal reading list.
Users can like or “save for later” items, building a personal reading list.
03
The app tracks daily streaks and gives gentle encouragements or nudges for consistency.
The app tracks daily streaks and gives gentle encouragements or nudges for consistency.
04
Users can choose content themes or “frequency filters” (e.g. focus on virtue, leadership, mental clarity) to tune their feed.
Users can choose content themes or “frequency filters” (e.g. focus on virtue, leadership, mental clarity) to tune their feed.
05
The UX may log users out or pause further content after a threshold, nudging them to step away and reflect.
The UX may log users out or pause further content after a threshold, nudging them to step away and reflect.
CONCLUSION
CONCLUSION
Bloomscroll redefines the relationship between users and digital content by making attention a conscious resource rather than a passive act. It encourages users to derive meaning and inspiration from what they consume, effectively merging entertainment with introspection.
Bloomscroll redefines the relationship between users and digital content by making attention a conscious resource rather than a passive act.
It encourages users to derive meaning and inspiration from what they consume, effectively merging entertainment with introspection.
The platform positions itself as a new paradigm for mindful media engagement, reshaping how individuals perceive scrolling as an act of discovery rather than distraction.
The platform positions itself as a new paradigm for mindful media engagement, reshaping how individuals perceive scrolling as an act of discovery rather than distraction.
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