Bloomscroll
Bloomscroll
Bloomscroll
Bloomscroll
DELIVERABLES
UX/UI Design / Pitch Deck
INDUSTRY
Digital Wellness
DURATION
2 Weeks
PLATFORM
Web
DELIVERABLES
UX/UI Design / Pitch Deck
INDUSTRY
Digital Wellness
DURATION
2 Weeks
PLATFORM
Web
An idea that social media could make people grow instead of just scroll. One week to make it real enough for the world to see.
An idea that social media could make people grow instead of just scroll. One week to make it real enough for the world to see.
An idea that social media could make people grow instead of just scroll. One week to make it real enough for the world to see.
THE SITUATION
THE SITUATION
THE SITUATION
Grace didn't come to Persist with a product. She came with a perspective.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The current model of social media is built around one metric above all others: engagement. Time on app. Scroll depth. Interactions per session. The platforms that dominate our attention were engineered to extract it, and they are very good at what they do. What they are not designed to do is leave the user better than they found them.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
Grace saw that gap not as a product opportunity but as a cultural problem worth solving. The question she was asking wasn't "how do we get more users?" It was "what if a platform was designed around the user's growth instead of the platform's growth?" What if scrolling could feel like tending a garden rather than falling into one?
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
That idea became Bloomscroll, a vision for an empowerment-based alternative to the engagement-based feeds that define digital life today. Content that resonates with your frequency. Value for you, not from you. A digital garden for growth.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
She came to Persist at the very beginning, no website, no deck, no visual identity. Just the idea, the conviction behind it, and the understanding that to take it anywhere, it needed to look as considered as it felt.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
THE PROBLEM
THE PROBLEM
THE PROBLEM
Everyone who has opened Instagram at midnight and closed it an hour later feeling worse than before understands what Bloomscroll is reacting to.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The architecture of current social media platforms is not neutral. It is specifically designed to maximise time spent, which means maximising the emotional triggers that keep people scrolling: outrage, comparison, novelty, the variable reward of the next post. This isn't a side effect of the business model. It is the business model.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The result is a generation of users who are more connected and more drained than any generation before them. The feed gives you volume. It does not give you growth.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
What was missing wasn't another social platform with better content moderation or a cleaner UI. What was missing was a fundamental reframing, a platform whose success metric was not time spent but something closer to what the user actually walked away with. Inspiration. Clarity. A sense of direction.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
Bloomscroll called this the difference between engagement-based and empowerment-based. That distinction needed to be communicated clearly, to users who would use the platform, and to investors who would fund it.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
Both audiences needed different things from the same idea. That was the design problem Persist was brought in to solve.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
THE APPROACH
THE APPROACH
THE APPROACH
One week. One website. Built from nothing.
One week. One website. Built from nothing.
One week. One website. Built from nothing.
When Grace came to Persist, there was no visual direction, no existing brand, no reference point beyond the idea itself. In one week, from blank canvas to live website, Persist built the digital home of Bloomscroll.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The visual language we developed is rooted in what the product is trying to say: growth, nature, intention, depth. A deep black background that feels like fertile ground rather than empty space. Green and botanical accents that carry the garden metaphor without making it literal. A noise and grid texture that gives every surface tactile quality, organic, not sterile. Floral forms used as structural elements throughout, so the design itself embodies the philosophy of the product rather than just describing it.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
This wasn't decoration. Every visual choice was a communication decision. A platform positioning itself as the antidote to mindless scrolling cannot afford to look like every other app. The website needed to feel different the moment it loaded, and it does.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
The book animation — the hardest decision, and the right one.
The book animation — the hardest decision, and the right one.
The book animation — the hardest decision, and the right one.
The most technically and creatively demanding moment in the website design was the signature animation: an opening book, used as a central interactive element that draws the visitor in. Finding the right form for this, the motion, the pacing, the way it reveals rather than presents, required real creative work. It wasn't the obvious choice. It was the considered one.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
It earns its place because it communicates something words can't: that Bloomscroll is about a different relationship with content. Not a feed that fires at you. A page that opens when you're ready.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
A deck built in 3 days, designed to the same language.
A deck built in 3 days, designed to the same language.
A deck built in 3 days, designed to the same language.
The investor pitch deck was designed in parallel with the website, and in three days, including feedback rounds and revisions. The constraint was real and the delivery was met.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The deck carried the same visual DNA: the black ground, the botanical green accents, the noise and grid textures. But the typographic register shifted — a more decorative, editorial font brought a layer of elegance appropriate for an investor audience. The visual system needed to feel refined and ambitious at the same time, which matches exactly what a founder pitching an early-stage platform to investors needs to project.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
Content-wise, the deck made the core argument in visual terms: the contrast between engagement-based social media and empowerment-based social media, illustrated through infographic design that made abstract ideas concrete and scannable. The distinction between what exists and what Bloomscroll is trying to build was shown, not just described.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The deck is Bloomscroll's founding document, the articulation of a vision for a different kind of digital life, designed well enough to belong in the same conversation as the idea itself.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
THE OUTCOME
THE OUTCOME
The Bloomscroll website is live. The pitch deck is delivered. Both were built under real time pressure, one week and three days respectively, and both reflect a visual and strategic identity that didn't exist before Persist got involved.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The website gives Bloomscroll a presence in the world: a place where the idea can be encountered, felt, and understood before any product exists to demonstrate it. The waitlist is open. The Substack editorial layer "Introducing Bloom," "The Original Problem," "Reclaiming Focus" gives the brand a voice and a content strategy that extends the design language into writing.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The idea has been handed into the care of a venture studio for the next phase of its life. The foundation it will build on, the visual language, the brand positioning, the investor materials, was built by Persist.
Users often fall into “doomscrolling” endless passive consumption of content that offers little meaning or growth.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
The typical social feed is driven by engagement metrics rather than what’s actually healthy or fulfilling.
There is a need for an alternative experience: one that encourages reflection, learning, and intention rather than distraction.
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No pitch. No fluff. Just a straight conversation about your product and whether we're the right fit. Most founders know in the first 15 minutes.
Ready
to take
the next
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t
p
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No pitch. No fluff. Just a straight conversation about your product and whether we're the right fit. Most founders know in the first 15 minutes.